About Natura Health Products®: Company History


"Our mission is to promote optimal health and well-being through uniquely formulated botanical and nutritional supplements of the highest quality."


Natura Health Products® is a leading edge provider of exceptional quality botanical and nutritional products. From the company's inception in 2001 through December 2016, Natura's products were sold to healthcare practitioners, retail partners, patients, and consumers. While we recognize the value of offering quality supplements to the general public, we firmly believe that the healthcare practitioner plays an essential role in maximizing the therapeutic benefit of our products with patients. In support of this, we made the important and evolutionary transition to a Professional-Only brand in January 2017, offering our products exclusively to health care professionals and their patients through referral.

Natura was founded by Clinical Master Herbalist and Certified Nutritionist Donald Yance, in affiliation with his Medical & Scientific Advisory Board. After a decade of practice at the Centre for Natural Healing (CNH) (a clinic he founded in Ashland, Oregon), Yance recognized the need for precise formulas to satisfy the specific requirements of his patients. Natura Health Products grew out of his vision to supply practitioners worldwide with the highest quality botanical and nutritional formulations for lifelong wellness.

Adaptogens as the Foundation for Health

The first of Natura’s products was formulated by Yance in 2002. Utilizing the finest quality adaptogenic herbs, he created formulas based on the wisdom of traditional healing systems and the key principles of his Eclectic Triphasic Medical System™ approach. In partnership with Dr. Ben Tabachnik, a leading sports scientist, researcher and author, the company launched its flagship formulas, Vital Adapt™ and Power Adapt™, with other products soon to follow.

A Full Product Line for All Health Concerns

Natura has a full line of formulations and products that support optimal health and address a variety of health conditions. View the full line of products here or browse by category.