Commitment to Quality

We know our ingredients.

Quality of Ingredients

We have stringent specifications for each of our products. From the way the plants are grown and harvested to the way in which the ingredients are processed, our botanical ingredients are handled with respect and care. All of our botanicals are sustainably sourced, either through regional wild-crafting techniques or confirmed sustainable farming practices, and are free of pesticides and harmful chemicals. Harvesting takes place at the proper time and season, using strategies that maximize the phytochemical benefits each plant has to offer.

Many of our products feature patented Albion® mineral amino acid chelates and Grow Company Naturized® nutrients from world leaders in innovative nutrient technology. With years of extensive research, clinical analysis, and third-party critiques these premier companies produce highly absorbable, effective nutrients.

Each ingredient is tested for potency and purity, utilizing the most advanced laboratory equipment and scientifically validated methods, such as High Performance Liquid Chromatography (HPLC). This ensures that our products are free of dangerous microbes and heavy metals, and that active ingredients are at optimum therapeutic levels. Our raw materials are then properly stored at the correct temperature and relative humidity levels in order to ensure stability until the manufacturing process is complete.

We know our manufacturers.

At Natura, we want to know what’s happening every step of the way in the creation of our products. For this reason, it’s essential that we know and trust our manufacturers. We choose manufacturers who have demonstrated their ability to properly prepare a distinct formulation to the stringent specifications required by our founder and formulator, Donnie Yance. Our finished products are once again tested for purity, and are issued a Certificate of Analysis (C of A) to confirm composition. 

We select each manufacturer based on their attention to quality and impeccable track record with the FDA. All Natura products are manufactured and stored in facilities that are compliant with FDA’s current Good Manufacturing Practices (cGMPs) for dietary supplement manufacturers. GMPs are practices that our manufacturers must adhere to; this assures that our products have been tested to be safe, manufactured to our specifications for potency, and stored to ensure stability. 

We know our customers.

Our customers are discerning, educated people who are aware of the benefits of botanical and nutritional medicine, and who expect the highest quality, purity and potency from their supplements. Natura’s impeccable standards, stringent quality control and intelligent formulations provide the assurance that you are receiving the highest quality, most innovative, and most effective products available.

Have you seen a Proposition 65 label on your product? Read more about California's Proposition 65 here.